Kevin Spacey Challenges You to a Staring Contest in Series of Connected E*Trade Ads

R/GA is running the spots in successive pods on Hulu

Kevin Spacey is an accomplished thespian whose talents extend to the possibly related realm of staring contests. In a fun (though tenuously branded) E*Trade campaign from R/GA, the House of Cards star challenges you to a staring contest—which lasts through three separate ads running in successive pods on Hulu's new drama The Path, starring Aaron Paul.

Check out the three ads below. It would have been nice if at least one of them ran longer than 15 seconds, which barely registers on the scale of proper staring-contest scoring. But then, that didn't fit the media buy—or maybe Spacey just isn't as good as he says he is (his painfully watery eyes aren't encouraging in that regard).

 

CREDITS

Client: E*Trade

Kyle Okimoto: Head of Marketing

Rich Muhlstock: COO Marketing,  SVP Branding & Acquisition

Wylie Kain: VP, Head of Branding

Evan Katz: Senior Marketing Manager

Agency: R/GA, New York

Nick Law: Global CCO

Taras Wayner: SVP, ECD

Michael Lowenstern: VP, Digital Advertising

Lee Margolis: Executive Creative Director

Steve Giraldi & Peter Unger: Assoc Creative Directors

Andrea Messer & Jason Burke: Sr. Art Dir. & Copywriter

Kat Friis: Group Director, Film Production

Brian Schierman: Sr. Film Producer

Michael Stoopack: Managing Director

Julie DeAngelis: Account Director

James Hogan: Account Supervisor

Emily Chen: Campaign Producer

Stephen Bernstein: Director, Business Affairs

Maureen Doyle: Business Affairs

Mairead Murray, Coordinator, Business Affairs

Dylan Viner: Group Strategy Director

Amy McEwan: Strategist

Production: Radical Media, New York

Steve Miller: Director

Frank Scherma & Gregg Carlesimo: Executive Producers

Frank Dituri: HOP

Matt O'Shea: Line Producer

Editorial: Cutting Room, NY

Merritt Duff: Editor

Megan Katuran: Assist Editor

Melissa Lubin: Exec Producer

Post: Light of Day, NY

Colin Stackpole: Executive Producer

Pete DeAndrea: Flame Artist

Audio: Sonic Union, NY

Michael Marinelli: Audio Engineer

Justine Cortale: Sr. Producer

Shot on Location at Newark Symphony Hall, Newark, New Jersey