Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Although H&R Block reportedly plans to sit out the upcoming Super Bowl rather than follow up last season’s singing-doll spot from Campbell Mithun, the accounting and auditing firm may want to reconsider in time for the Big Game: On Tuesday night, a powerful advertising tool even stronger than Willie Nelson rose from the ashes of a geeky-chic game show.
After hauling in more than $2.5 million on Jeopardy, Ken Jennings’ 74-game winning streak ended on a simple question: “What is H&R Block?”
That was the Final Jeopardy question to the answer, “Most of this firm’s 70,000 seasonal white-collar employees work only four months a year.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in