Keep on scrubbing those hands, says Dial

Dial’s "Campaign for Clean Hands" seemed like such a great idea. There will be a YouTube video contest seeking the most creative take on hand washing. Consumers will be encouraged to create speeches, songs, raps and jingles for the cause. Neat! I mean, clean! It all begins during National Clean Hands Week in September. (Yes, there really is such a thing. Every week is something week nowadays—some weeks are two things or more. There’s probably a Web site that helps you keep track of it all.)