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JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a JetBlue credit) of anyone named April who happened to fly JetBlue on April 1. The carrier quoted its very own April—director of media relations April Dinwoodie—in the announcement. "April 1 isn't always fun and games for everyone," she said. "For many of us, it represents an annual tradition of mockery.
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