Jet-skis save the day in Sea-Doo Films

I’ve seen next to nothing written about Sea-Doo Films, the three short online movies created by the sport-boat maker and its ad agency, Cramer-Krasselt in Chicago, along with Backyard Productions. (Click on the movie ticket to launch the film player.) The first film, “Harbour Towne,” starts off promisingly but swerves off-course just as it gets interesting. The other two, though, “Hijacked” and “Rusty Dogs,” are very entertaining, even if they’re straight out of the BMW Films mold—good guys and bad guys locked in campy, action-packed chase scenes, on jet-skis instead of in cars, with lots of guns and explosions. (Eric Roberts gives a comical, ultracool performance in “Rusty Dogs.”) The films are 8-10 minutes long, but with the latter two, that includes lengthy “testimonial” chats by the characters after the films end. Here’s the press release about the project as a whole. Spotted at YesButNoButYes.

@nudd Tim Nudd is a former creative editor of Adweek.