Jerry Seinfeld, Jay Leno to Pitch Acura’s NSX on the Super Bowl

The celebrities keep piling up for Sunday

Headshot of Tim Nudd

Add two more celebrities to the Super Bowl XLVI mix. Jerry Seinfeld will star in a 60-second spot for the Acura NSX airing on this Sunday's game. This is Acura's first time in the Super Bowl. The two-minute extended version of the new spot is posted below. (2012 is shaping up to be the year of the anti-teaser—instead of snippets, we're getting longer versions as teasers, which will then be cut down for the game itself.) The new spot, created by rp& (a division of RPA, which handles Acura parent Honda) and directed by Craig Gillespie of MJZ, features Seinfeld trying to bribe a guy who's ahead of him on the waiting list for the NSX—with a mix of standup jokes and old Seinfeld references. Jay Leno makes a weird appearance at the end. "The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, executive creative director at rp&, Acura's advertising agency of record.

@nudd Tim Nudd is a former creative editor of Adweek.