Jeff Goldblum Is a Loony Futurist in RPA’s New Ads for

'Change your apartment. Change the world'

Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website.

@nudd Tim Nudd is a former creative editor of Adweek.