Jeff Goldblum Is a Loony Futurist in RPA’s New Ads for Apartments.com

'Change your apartment. Change the world'

Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website.

In the campaign from RPA, Goldblum plays Brad Bellflower, an eccentric Silicon Valley maverick who's pretty damn impressed by everything on the new Apartments.com, which includes "custom search filters, videos, and most of all, heart."

The launch spot, which broke Sunday on The Walking Dead, shows Bellflower in a black void, surrounded by flashing white shapes, as he mutters futuristically about "game changers," of which the new Apartments.com is clearly one.

It's both parody and not-parody, which at first makes it hard to understand what to believe, though by the end of the :60 it's clear Bellflower loves Apartments.com, and you should too, though maybe not quite as cosmically.

"Change your apartment. Change the world" is the tagline.

"Like any good Silicon Valley maverick, Brad's vision for his apartment-listing website is nothing less than to change the world. But hyperbole and parody aside, finding a great place to live or moving to a new area really does change your world," says Andrew C. Florance, founder and CEO of CoStar Group,parent company of Apartments.com.

Check out some out-of-home work from campaign below, plus credits. The company plans to spend $100 million on advertising, media, b-to-b marketing and search in the campaign.

CREDITS

Client: CoStar Group

Spot: "Launch"

First air: 3/1/15

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice President, Group Creative Director: Pat Mendelson

Creative Director, Art Director: Hobart Birmingham

Creative Director, Copywriter: Perrin Anderson

Associate Creative Director, Art Director: Kirk Williams

Associate Creative Director, Copywriter: Eric Haugen

Senior Vice President, Chief Production Officer: Gary Paticoff

Vice President, Executive Producer: Selena Pizarro

Producer: Joshua Herbstman

Agency Assistant Producer: Grace Wang

Production: Anonymous Content

Director: Tim Godsall

Director of Photography: Bryan Newman

Executive Producers: Eric Stern, Rick Jarjoura

Executive Producer, Production: SueEllen Clair

Line Producer: Brady Vant Hull

Production Supervisor: Timothy Kreis

Editorial: Cut+Run

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Head of Production: Amburr Farls

Editor: Steve Gandolfi

Assistant Editor: Sean Fazende

Finishing: Jogger Studios

Creative Director: David Parker

Visual Effects: Framestore

Senior Executive Producer: James Razzall

Producer: Andrew McLintock

Design Director: Sharon Lock

Computer Graphics Artist: Mike Bain

2-D Supervisor, 2-D Lead: Michael Ralla

Audio Post Company: Lime Studios

Executive Producer: Jessica Locke

Sound Engineer: Dave Wagg

Transfer: Company 3

Executive Producer: Rhubie Jovanov

Producer: Alexis Guajardo

Colorist: Sean Coleman

Music Company: Barking Owl

Head of Production: Whitney Fromholtz

Creative Director: Kelly Bayett

Talent: Jeff Goldblum

—Out-of-Home Credits

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice President, Group Creative Director: Pat Mendelson

Creative Director, Art: Hobart Birmingham

Creative Director, Copy: Perrin Anderson

Associate Creative Director, Art: Kirk Williams

Associate Creative Director, Copy: Eric Haugen

Senior Copywriter: David Sullivan (for Living Near Burritos, Duck and Finding an Apartment Faster only)

Senior Art Director: Rob Anton (for Living Near Burritos, Duck and Finding an Apartment Faster only)

Photographer: Michael Muller

Digital Artist: Art Machine

—Digital Credits

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice President, Group Creative Director: Pat Mendelson