Jeff Goldblum Is a Loony Futurist in RPA's New Ads for

'Change your apartment. Change the world'

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Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website.

In the campaign from RPA, Goldblum plays Brad Bellflower, an eccentric Silicon Valley maverick who's pretty damn impressed by everything on the new, which includes "custom search filters, videos, and most of all, heart."

The launch spot, which broke Sunday on The Walking Dead, shows Bellflower in a black void, surrounded by flashing white shapes, as he mutters futuristically about "game changers," of which the new



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