JCPenney's Honest New Ad: 'It's No Secret' That You Hate Us

Please like us again, though!

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest new commercial—the first work from JCPenney's new lead creative agency, Young & Rubicam in New York—the retailer admits that it's troubles are "no secret," but that it's committed to winning you back.