Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This is just amazing—a three-minute Japanese cell-phone ad featuring a giant wooden xylophone (or really, a marimba) hand-built in the woods of Kyushu, Japan, that plays Bach's Cantana 147 ("Jesu, Joy of Man's Desiring") when a ball is rolled down it. Japanese ad agency Drill Inc. created the ad for NTT Docomo's Touch Wood SH-08C handset, which is encased in wood. Drill creative director Morihiro Harano conceived of the instrument—Kenjiro Matsuo of Invisible Designs Lab built it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in