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Jack Daniel's loves Independence Day. Last July, the whiskey brand built a campaign around letterpress printing, employing Yee-Haw Industries to create a bunch of patriotic posters and chronicled the process in a wonderful two-and-a-half minute documentary. Now, it's back with an encore. Working with Arnold in Boston, the brand has parnered with independent artists in Berkeley, Calif.; Austin, Texas; and Brooklyn, N.Y., to create five handmade posters about independence. The agency explains: "The artists chosen represent a commitment to tradition and craft, just like Jack Daniel's.
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