Italy’s anti-anorexia campaign gets explicit

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The model is Isabelle Caro, a 25-year-old, anorexic French woman who weighs 68 pounds. The photographer is Oliviero Toscani, who once supplied images of a man dying of AIDS for a Benetton campaign. The “No Anorexia” effort is appearing on billboards in Italy’s fashion and style capital, Milan. See the full ads here (NSFW). From Reuters: “Toscani’s aim was ‘to use that naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion.’

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