Ireland Bans Powerful Child-Abuse PSA for Baffling, Idiotic Reason

Ad falls afoul of gender rules

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Ireland's advertising watchdog has made itself a laughingstock—except nobody's laughing—by banning an anti-child-abuse PSA that was powerful enough to get noticed worldwide. The brutal spot by Ogilvy Dublin, which Adweek covered at length here, shows a boy being beaten up while still articulating, in grown-up language, a manifesto for children's rights. After getting 13 complaints, the country's Advertising Standards Authority has banned the spot from all "Irish media" (this does not include YouTube) because it supposedly breaches gender-equality rules.

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