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This safe-driving PSA by Wasserman + Partners for the Insurance Corp. of British Columbia goes too far, even by the increasingly horrific standards of the genre. First, we see an overturned car and blood splashed amid wreckage on the pavement. Tame so far. Then we zoom in and see (if you've got a weak constitution, you might want to stop reading) a close-up of an iPhone with a cracked screen! What monsters dredged up that sick image of the world's sweetest cell phone lying in ruins? Ah, the Canadians, naturally.
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