This visually impressive insurance commercial from DDB Amsterdam follows a mouse as it races around inside walls and leaps through a hole in a kitchen ceiling to escape from a river of goop (insulation?) being pumped into a house by dunderhead workmen. There's just one problem with the ad. Being deathly afraid of rodents, I was rooting for the wall of sludge to drown the furry freak, and agreed with the doofus at the end: Yes, you do need to pump more! Forget about homeowner's insurance, call in the exterminators.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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