Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
What does ING Direct have against Philadelphia? According to an e-mail I just got, the online bank is threatening to storm the city on Friday and “take over two city blocks with a life sized board game. ‘Road to Saving’ is designed to teach Philadelphians how to save their money, in a fun, innovative way.” Local celebrities will be on hand to demonstrate the game, with $5,000 being donated to charity. Later, three contestants will compete for another $5,000, which the winner gets to keep.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in