Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)?
One of the most basic decisions for any logo, though, is color. And if you think color choice isn't really that important, well—someday you're going to be beaten up by a psychologist.
The infographic below explains a bit more about logos and their color—as well as the cost, value and evolution over time of some well-known corporate marks.
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.