Infographic: What the Color of Your Logo Says About Your Brand

Also, how much some famous logos cost to design

Headshot of Tim Nudd

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)?

One of the most basic decisions for any logo, though, is color. And if you think color choice isn't really that important, well—someday you're going to be beaten up by a psychologist.

The infographic below explains a bit more about logos and their color—as well as the cost, value and evolution over time of some well-known corporate marks.

@nudd Tim Nudd is a former creative editor of Adweek.