Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)?
One of the most basic decisions for any logo, though, is color. And if you think color choice isn't really that important, well—someday you're going to be beaten up by a psychologist.
The infographic below explains a bit more about logos and their color—as well as the cost, value and evolution over time of some well-known corporate marks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in