Infographic: Designing the Perfect Blockbuster Movie Poster

The psychology behind the creative

You think you just randomly ended up in that movie-theater seat watching things explode? No, that was the end result of a meticulously crafted propaganda campaign by the movie studio, utilizing all the persuasive powers of graphic design—as wonderfully elucidated in the infographic below, from Colour Lovers, examining the posters from the top 10 blockbusters of 2011. There are lots of interesting tidbits—note the preponderance of sans serif fonts and all caps, and the various textures and sight lines utilized. Did these factors alone fill theaters? Of course not. It helped that almost all of these movies were sequels—expanding on the equity built up in previous ad campaigns. Via Fast Company.