Indian Beverage Brand Has Another Truly Frooti Adventure in This Trippy Commercial

How would you 'choos'?

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Bollywood's King Khan goes ape over Frooti, one of India's top-selling mango-juice drinks, in this ludicrously loopy commercial.

The cray-cray starts when Indian megastar Shah Rukh Khan climbs some steps in a nondescript airplane-hanger-size room and pushes open a mysterious gray door marked "Life." Inside, gray-clad office-drone types chant "Chase the mango, choos the mango." That's the campaign's slogan, excising the "e" to create a play on words, because, for Indian audiences, the word "choos" means "to suck."

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