Impossibly bad luck for movie’s music boxes


The local bomb squad in Santa Clarita, Calif., was called out to a Los Angeles Times news rack this week and blew the thing up after being tipped that it contained a bomb. Unfortunately for the Mission: Impossible III marketing team, the bomb turned out to be a malfunctioning music device that was supposed to play the M:i:3 theme song when the door was opened.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in