Ikea wants to remind people that there’s no feeling like home.
The home retail giant known for affordable furniture and home décor is launching a global campaign, “There’s No Feeling Like Home,” created by McCann. The centerpiece of the campaign is an emotional ad, “Coming Home,” directed by Justyna Obasi through production company Anorak Film.
Set against a wistful cover of Carole King’s “Home Again” performed by Lucy Dacus, the film shows people around the world ending their busy days—working at a restaurant, leaving school—and making the journey back home. It emphasizes the moment of stepping through the front door, trading the hustle of the outside world for the comfort of an interior life.
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