Ikea Squeezes 2,800 Products Inside Single Web Banner Ad

Even its digital marketing saves you space

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Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around the banner, the products get magnified. You can click on them, and it takes you to a page where you can order them. We can probably agree that this may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming—a wonderful big/little idea. It's actually reminiscent of the BMW banner ad we wrote about last year, which was 18,000 pixels long … and not a bad read at all. Via Adland.

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@nudd Tim Nudd is a former creative editor of Adweek.