Ikea Squeezes 2,800 Products Inside Single Web Banner Ad

Even its digital marketing saves you space

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Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around the banner, the products get magnified.

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