Ikea Squeezes 2,800 Products Inside Single Web Banner Ad

Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around the banner, the products get magnified. You can click on them, and it takes you to a page where you can order them. We can probably agree that this may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming—a wonderful big/little idea.