If you promise boobs, you'd better deliver

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Today's lesson in responsible online marketing is the
cautionary tale of Evony, a multiplayer game supported by
"freemium" upgrades (making cash payments for optional items in an
otherwise free game) and buying up as much Internet ad space as humanly
possible. Which, in and of itself, is fine. The problem arose when its ads went
from guys in armor and goofy helmets (below at left) to girls with boobs to girls with bigger
boobs to just boobs (shown above right, needless to say).





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