Hundreds Served on Interactive McDonald's Billboard

French patrons get their faces on digital ad

As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal. Agency BETC set up a booth in Paris where people could graft their head shots on pictures of other people's bodies—with the results appearing on a digital billboard in a busy plaza in the La Défense district.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in