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Don't hassle the cardboard cutout of the Hoff! Or actually, whatever, go ahead—Cumberland Farms doesn't mind. The convenience-store chain, which mostly operates in New England and Florida, recently put up 570 cutouts of David Hasselhoff, its new brand spokesman, outside its stores. A staggering 550 cutouts have now reportedly been stolen, leaving just 20 of them to leer at passersby. Kate Ngo, a brand strategist for the chain, tells the AP that Cumberland Farms isn't too upset about this.
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