Humans Imitate Animal Courtship Dances in This Funny, Oddly Beautiful Ad for Condoms

Sagami Original envisions primal acts of love

Sagami Original Condoms has filmed animal courtship rituals as performed by humans, and the results are both strange and seductive. 

Talented dancers, dressed in the colors of the respective animals, do an amazing job of recreating the hops, wiggles and foot wobbles of our bestial brethren. See how many of the animals you can guess before the reveal at the end. (I only got three.) 

The spot was directed by Greg Brunkalla of Stink, with creative by White Briefs. But it's more than just a great video. You can also visit the website, Act of Love, which has some amazing dancing icons and descriptions for 73 different animals. And if you're really, really into it, buy the coffee table book, Act of Love—billed as the world's only visual dictionary of animal courtship rituals.

But the real question is, why did a condom brand film humans pretending to be animals?

Above and beyond the encouragement to go and do it like animals, Sagami Original seems to have seized upon the realization that love is a verb. As they put it on the site, "Perhaps humans talk too much. We use too many words and misunderstand each other. We think too much and end up feeling afraid. But animals don't worry over their decisions. They act out of need and express themselves instinctively. This is pure strength, and primal love. Whether human or animal, loving means taking action."

And if you're getting some action, you're going to need some condoms.

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