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The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.
For centuries, Ukrainian culture existed not due to historical context but despite it. Oppression by neighboring states led to its fight for survival. Luckily, Ukraine was able to keep its uniqueness.
Ukrainians have a tradition of experimenting boldly, ironizing themselves and the world while keeping to our values.