How to Understand—and Fall in Love With—Ukrainian Culture

Ukraine's artistic mindset is shaped by tradition and bold experimentation, and it cannot be snuffed out

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.

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This story first appeared in the April 25, 2022, special issue of Adweek magazine, created entirely by Ukrainian writers, editors and artists.