Ukraine

How to Understand—and Fall in Love With—Ukrainian Culture

Ukraine's artistic mindset is shaped by tradition and bold experimentation, and it cannot be snuffed out

Ukrainian traditional and modern artists
Ukrainians know how to fuse modern and traditional, technological and archaic, simple and complex, to deliver breathtaking projects.Oleksandr Grekhov
Headshot of Yurii Marchenko
By Yurii Marchenko

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The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.

For centuries, Ukrainian culture existed not due to historical context but despite it. Oppression by neighboring states led to its fight for survival. Luckily, Ukraine was able to keep its uniqueness.

Ukrainians have a tradition of experimenting boldly, ironizing themselves and the world while keeping to our values.

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This story first appeared in the April 25, 2022, special issue of Adweek magazine, created entirely by Ukrainian writers, editors and artists.

Headshot of Yurii Marchenko

Yurii Marchenko

Yurii Marchenko is the Kyiv-based editor in chief of Platfor.ma. A journalist, podcaster and radio host, he also organizes expositions and writes books about Ukrainian science, innovations and culture.

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