How to Understand—and Fall in Love With—Ukrainian Culture

Ukraine's artistic mindset is shaped by tradition and bold experimentation, and it cannot be snuffed out

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The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.

For centuries, Ukrainian culture existed not due to historical context but despite it. Oppression by neighboring states led to its fight for survival. Luckily, Ukraine was able to keep its uniqueness.

Ukrainians have a tradition of experimenting boldly, ironizing themselves and the world while keeping to our values.



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This story first appeared in the April 25, 2022, special issue of Adweek magazine, created entirely by Ukrainian writers, editors and artists.