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Time's NewsFeed blog has an interview with Danny McBride, aka Kenny Powers, about how the K-Swiss campaign with the obnoxious Eastbound & Down character came to be—in particular, the hilarious Funny or Die video below. Asked if K-Swiss was worried about Kenny's filthy mouth, McBride replies: "The whole time we were shooting it, me and Jody [Hill] just kept looking at each other and were just like, what? The head of K-Swiss was there and there were all these marketing people.
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