How to Pronounce 15 Brand Names You’ve Probably Been Saying Wrong

Never sound foolish again

Business Insider produced a video that corrects common mispronunciations of 15 brand names. The voiceover sounds a bit like Siri—knowledgeable but snotty.

Among the highlights, we learn that Guerlain should be pronounced "ghor-lehng," not "girl-lane"; Porsche isn't "porsh" but "POR-sha"; Zagat should be "za-GAT," not "za-get"; and Lululemon is, in fact, "loo-loo-le-mon," not "loo-loo-leem-own." (Some folks pronounce it "loo-loo-leem-own"? Really? Perhaps they drank too much "steh-lah-are-twa.")

Thanks for the lecture, biz-ness in-side-err! Via Design Taxi.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.