How Nike Made ‘Unlimited Stadium,’ the World’s Coolest Running Track

BBH's David Webster deconstructs Manila's high-tech marvel

CANNES, France—Want to see a stunning multiple Cannes Lion-winning piece that took 80,000 total man hours to make? Look no further than BBH Singapore’s “Unlimited Stadium” for Nike.

The high-tech running track, which popped up over a city block in Manila, Philippines, during last year’s Olympic Games, was designed to the exact dimension of a Nike Lunar Epic footprint—just many times bigger. It featured a 200-meter running track lined with LED screens, where runners could engage in a virtual race against avatars of themselves.

The piece has won 10 Cannes Lions so far this week—three golds, four silvers and three bronzes—across the Cyber, Outdoor, Creative Data, Promo & Activation and Entertainment categories.

Check out the video above, in which BBH’s David Webster breaks down this cool, futuristic experience for us. And see the full case study below.

Recommended videos