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CANNES, France—Want to see a stunning multiple Cannes Lion-winning piece that took 80,000 total man hours to make? Look no further than BBH Singapore’s “Unlimited Stadium” for Nike.
The high-tech running track, which popped up over a city block in Manila, Philippines, during last year’s Olympic Games, was designed to the exact dimension of a Nike Lunar Epic footprint—just many times bigger. It featured a 200-meter running track lined with LED screens, where runners could engage in a virtual race against avatars of themselves.