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Classical paintings replace advertisements on Paris billboards in "OMG, Who Stole My Ads?"—a series of provocative photographs by French artist Etienne Lavie.
The project recalls last summer's "Art Everywhere" program in England, led by Innocent Drinks co-founder Richard Reed, which saw reproductions of 57 popular works replace ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube stations and office buildings. Lavie's initiative operates on a smaller scale, and since it lacks establishment support, can perhaps be more readily parsed as an artistic statement rather than a corporate project that just happens to involve paintings and ads.
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