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What do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent your entire career marketing humanitarian campaigns, you pivot and find a way to help.
Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language version of the national anthem at the Opening Day of the Major League Baseball season. The new initiative was supposed to be a massive branded Hispanic
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