2 Young Creatives Made One of the Most Celebrated Ads at Cannes in Just 48 Hours

Meet the Young Lion winners in Film

The Young Lions competition at Cannes is a stressful thing. You get briefed by a nonprofit on the Wednesday during the festival, and then you have 48 hours to come up with an idea, shoot original footage (on a camera the festival provides) and edit it all into a 60-second film. It's then presented to the Film jury, featuring some of the top creatives in the business.

@nudd Tim Nudd is a former creative editor of Adweek.