How 2 Copywriters Convinced Strangers to Take Drugs and Try Building Ikea Furniture

'Hikea' videos began with a Craigslist ad

Earlier this week, an updated take on a famous anti-drug PSA posed the classic question: "This is your brain. This is your brain on drugs. Any questions?"

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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