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Curses! Canadian winters are so bitterly cold and snowy! What the hell can frost-fatigued, wind-weary, drift-dodging Canucks do to get some relief?
Well, damn! Now, they can check out the “Winter Swear Jar” from Hotels.com.
The social media push from J. Walter Thompson Canada helps turn people’s profane tweets about icy, inclement weather into money so they can book vacations in milder climes.
“We are monitoring Canadian tweets and filtering them for certain keywords,” such as snow, shoveling and slush, along with obscenity-laced expressions of seasonal exasperation and fatigue, associate creative director Denise Cole tells AdFreak.
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