Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Well, here's a lovely bit of emotional carnage for your Friday—a creepy-as-hell PSA from Finnish agency Euro RSCG Helsinki for a charity called Fragile Childhood that shows kids wandering around a bleak, forbidding landscape and being preyed upon by monsters. But it turns out these are their parents. "How do our childen see us when we've been drinking?" says the on-screen copy at the end. The children in the spot really do look impressively freaked out.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in