Horndogs hit on Zeta-Jones in T-Mobile ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

I know I shouldn't encourage the "Husbands are ugly imbeciles" ad cliché, but I laugh at the T-Mobile spot above every time I hear the guy tell Catherine Zeta-Jones, "I like it when you say things." The ad, by Publicis in Seattle, is part of a new strategy by the carrier of basically just showing horny guys drooling all over the actress. In the spot below, it's a geeky teen who puts the moves on her.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in