I know I shouldn't encourage the "Husbands are ugly imbeciles" ad cliché, but I laugh at the T-Mobile spot above every time I hear the guy tell Catherine Zeta-Jones, "I like it when you say things." The ad, by Publicis in Seattle, is part of a new strategy by the carrier of basically just showing horny guys drooling all over the actress. In the spot below, it's a geeky teen who puts the moves on her. It's not the most chivalrous way to welcome the woman back after her three-year hiatus from T-Mobile advertising. Then again, she can probably handle any creepy conversation, considering she married a codger whose pickup line was, "I'd like to father your children."
—Posted by David Griner
See also:
T-Mobile turns London into big karaoke bar
T-Mobile gets to bottom of butt dialing issue
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.
