The Hoff plans ‘Malibu Dave’ clothing line

Headshot of Tim Nudd

David Hasselhoff fans will be happy to know that the Hoff’s empire is growing, and that Elvis is currently living in his house. Hasselhoff, the star of a recent Pipex viral spot and the great “Jump in My Car” video, tells the Evening Standard of London that he’s starting a line of surfwear (insanity not included). “It’s going to be called Malibu Dave,” he says. “It’s just going to be super-cool, laid-back surfing gear. Everywhere I go, there are all these guys, like 400 guys, wearing the ‘Don’t Hassel the Hoff’ shirt. There are guys who turn up dressed like me. It’s a bit weird. I’m like Elvis, only alive. Although just between you and me, Elvis is alive. He’s living at my house.”

@nudd Tim Nudd is a former creative editor of Adweek.