Hodgman talks computers on ‘Daily Show’

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Lots of people think John Hodgman, the “portly old dweeb” PC in Apple’s new ads, is cooler and funnier than the “smug little twit” who plays the Mac. This video clip from The Daily Show won’t change their minds. Unlike in the Apple ads, here Hodgman is very much a savvy computerist. (The title of his interview with Jon Stewart: “The Internet Is Not a Big Truck.”) Imagine the scruffy Mac hipster trying to do this.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in