Here's the Most Pretentious, Insufferable Prick to Star in a Fashion Ad Yet

Still, you might not hate him by the end

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He's a sculptor. He's an architect. He's an amateur filmmaker. He has a "passion for telling stories," and he wears "statement socks" while thumbing through an original copy of Decorative Eggs Throughout History. His studio is so massive that he navigates it on a Segway. And did we mention his posh London accent?

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