Here's a Brief Glimpse of the Monster From John Lewis' 2017 Christmas Ad

What's hiding under the bed?

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Christmas adverts have become Britain’s version of Super Bowl spots—an advertising showcase like no other. And so, like Super Bowl ads, they’re starting to get their own teasers.

The John Lewis spot from adam&eveDDB is almost the most highly anticipated of the year—not surprisingly, since it was this client/agency team that started the whole trend of blockbuster Christmas ads in 2011 with “The Long Wait.”

We haven’t heard much about the upcoming 2017 John Lewis ad, but we do finally have a few teasers.

A new Twitter account, @UnderTheBed2017,



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