Here Is Apple’s Ad Celebrating the Surprise Release of U2’s New Album

Get it free on iTunes through Oct. 13

Apple wrapped up its iPhone 6/Apple Watch event today with quite the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, Songs of Innocence, for free on iTunes through Oct. 13.

@nudd Tim Nudd is a former creative editor of Adweek.