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Apple wrapped up its iPhone 6/Apple Watch event today with quite the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, Songs of Innocence, for free on iTunes through Oct. 13.
Below is the new spot celebrating the partnership, and it's a throwback in more ways than one. It's reminiscent, of course, of Apple's old "Silhouettes" iPod commercials. (You'll remember that U2 did an Apple ad, plus a longer video, around Vertigo in 2004.)