During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings – and a handbag designed to hold a jar of Hellmann’s mayonnaise.
Agency Ogilvy UK collaborated with the designer to create the Margaret bag, named for Hellmann’s cofounder Margaret Hellmann. Inspired by Chopova Lowena’s popular Sofia bag — which has spots to hold a comb, keys, and a pen — the white leather bag is decorated with a charm modeled after a vintage Hellmann’s lid and has external buckles that can be used to secure a jar and spoon.
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