He'Brew: the six-star beer



Add to our list of strange beer names the following: He’Brew, which is celebrating its 10th anniversary. (Yes, it’s kosher.) While many of these microbrews are merely an excuse for cheeky marketing gimmicks, a close examination of the bottle of He’Brew Messiah Bold that we partook of the other night showed that this, well, promotional shtick was quite well thought out. There’s the tagline: "It’s the beer you’ve been waiting for," the list of places where the brewer, Shmaltz

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