Heartbreaking Hospital Ad Celebrates Too-Brief Life of One of Its Most Inspiring Patients

Danion Jones's incredible story

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

New York Presbyterian Hospital and ad agency Munn Rabôt recently made this video celebrating the life of Danion Jones, who was 3 years old when he was diagnosed with a malignant brain tumor. NYPH treated him until his death at age 7, and the video isn't an ad so much as a promise to find new and better ways to help kids like Danion.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in