Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Periodically, Hollywood will serve up an indescribably dumb movie. So, what do you do when you're forced to market a product that's beyond insipid? Well, you can go at it tongue in cheek, like they did with Snakes on a Plane. Or you can play straight man and try to present it in the best light possible. Here, I offer the trailer for Mega Shark vs. Giant Octopus as evidence that the latter approach just doesn't work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in