Has Apple cornered the market on white?


Is it possible for a company to practically own white? I got to wondering about this the other day when I came across an insert in The New York Times Magazine (I’ve since also seen it in Newsweek) featuring a white package tied not with ribbon but with a white power cord.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in