Has Apple cornered the market on white?

Is it possible for a company to practically own white? I got to wondering about this the other day when I came across an insert in The New York Times Magazine (I’ve since also seen it in Newsweek) featuring a white package tied not with ribbon but with a white power cord. Of course, my knee-jerk assumption was that it must be for Apple, particularly when I opened it and the first thing I saw was the baby monitor pictured here, which for a split second looked as though it were an iPod. It turns out the ad is from Philips, featuring a lineup of potential Christmas gifts and offering free shipping if you buy them on Amazon. But you have to wonder how many people flipped past it and thought of Apple. If it were up to me, I might have done something different. But then again, no one asked me.

—Posted by Catharine P. Taylor