Gyrating Xbox guy saves helpless box-face

What’s the sexism quotient on this admittedly arresting spot for the Xbox 360 Live Vision camera? We get a hottie (female, of course) lingering in front a mirror in her undies, her head covered by what can only be described as a “doofus box.” (The word “Xbox” itself can have sexual connotations, come to think of it.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in