Grizzly bears still more funny than scary

SaveyourselfbudlightAfter the relative success of the Werner Herzog documentary Grizzly Man, you’d think people might develop a more sober, respectful view of grizzly bears. Instead, grizzlies remain a freaking laugh riot, at least in advertising. Timothy Treadwell wanted to save them; advertising writers prefer to kick them in the junk (the classic John West Salmon ad) or else use them as punch lines to sell car insurance (the Geico salmon spot) and now beer (the “Save Yourself” Bud Light spot from the Super Bowl). Of course, even Grizzly Man was ripe material for parody. Check out this Grizzly Man spoof. So wrong, yet so right.

—Posted by Tim Nudd