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The Greek Tourism Ministry recently launched a $75 million global ad campaign promoting Greece as a year-round vacation destination, with ads inviting travelers to “Live your myth in Greece.” As an unofficial sponsor, you can count I Can’t Believe It’s Not Butter—you know, that cholesterol-free margarine touted for years by Fabio. A tongue-in-cheek ad for the spread features “Nikos,” a handsome man working in what appears to be a family-run Greek diner. When a woman asks the waitress for the product, she yells for Nikos, drying dishes behind the counter, to grab the “gold” key.
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